Monday, January 12, 2015

Micromax put up 10,000 Yureka smartphones on sale

"We saw unprecedented response with over three lakh registrations. Registrations were to be open till 25th December. However, owing to the mega response they had to be closed a day earlier," Micromax co-founder Rahul Sharma said.

The registrations were within India, but the launch has elicited interest from overseas markets as well, he added.

Focussed on the fast growing segment of tech enthusiasts, Micromax had launched the new subsidiary last year. The first device to be launched by Yu is in partnership with Cyanogen OS. Based on Android operating system, CyanogenMod offers features and options not found in the official firmware that is distributed by most mobile device vendors.

The dual SIM device will be put on sale for registered users on eCommerce firm Amazon.in.

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