Surveys released today showed the popular iPhone 6 and 6 Plus helped
Apple pull to a virtual tie in the fourth quarter with Samsung, which
has been the leader for the past three years.
The research firm Strategy Analytics said Apple and Samsung shipped
74.5 million smartphones each in the last three months of 2014 for a
market share of just under 20 percent.
A separate survey by IDC analysts said Samsung had a tiny edge over
Apple with 75.1 million units sold. Apple "beat everyone's
expectations," said Ryan Reith at IDC.
Even more surprising is that Apple managed to increase the average
selling price of its phones at a time when many consumers around the
world are looking to low-cost handsets.
Another surprise was growth of iPhone sales in the US, "which is
considered a saturated market," according to Reith, and in China, where
competition is intense.
"Sustaining this growth and higher (selling prices) a year from now
could prove challenging, but right now there is no question that Apple
is leading the way," Reith said in a statement.
Samsung, which belatedly entered the market pioneered by Apple, had
dethroned the US firm as the world's top smartphone vendor in the third
quarter of 2011.
The South Korean electronics giant then went on to replace Nokia as
the global leader in overall mobile phone sales in the first quarter of
2012.
Source: Tech Reviews and News and Car and Bike News
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