Chief Executive Lei Jun introduced the Mi Note in Beijing with a
breakdown of the large-screen phone's technical features, with multiple
comparisons to Apple's equivalent. At 2299 yuan ($371) for a model with
16 gigabytes of memory, the Mi Note will retail for almost two-thirds
less than the iPhone 6 Plus.
Just three years after Xiaomi sold its first smartphone, a $1.1 billion round of fundraising announced in December valued the firm at $45 billion. The privately held company has risen to become the world's No. 3 smartphone maker and is challenging Apple and Samsung Electronics Co Ltd as well as domestic rivals such as Huawei Technologies Co Ltd.
Xiaomi takes efforts to play down comparisons with Cupertino, California-based Apple, though it is commonly called the 'Apple of China'.
"The Mi Note is shorter, thinner and lighter than the iPhone," Lei told his audience of thousands gathered in the north of China's capital.
Lei wore a light-blue shirt, eschewing his previously favoured black top, jeans and sneakers, reminiscent of Apple founder Steve Jobs' trademark black turtleneck and jeans.
Just three years after Xiaomi sold its first smartphone, a $1.1 billion round of fundraising announced in December valued the firm at $45 billion. The privately held company has risen to become the world's No. 3 smartphone maker and is challenging Apple and Samsung Electronics Co Ltd as well as domestic rivals such as Huawei Technologies Co Ltd.
Xiaomi takes efforts to play down comparisons with Cupertino, California-based Apple, though it is commonly called the 'Apple of China'.
"The Mi Note is shorter, thinner and lighter than the iPhone," Lei told his audience of thousands gathered in the north of China's capital.
Lei wore a light-blue shirt, eschewing his previously favoured black top, jeans and sneakers, reminiscent of Apple founder Steve Jobs' trademark black turtleneck and jeans.
Source:Gadget Reviews India and View more Auto News 2015
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