Under the service, which went live in India, a user can click on the
special icon on the site when she is either in a wi-fi zone or a place
with good data connectivity, and download a video which can be watched
later.
The downloaded videos can be watched as many times within 48 hours and the advertiser's interests have been protected through an innovation wherein the advertisement appears before a playback of the video, like it would for online usage.
The US-based internet advertising giant said a large number of videos are already available and the company is speaking to more content partners to opt for this service.
Once the device connects back to the internet, analytics around the number of times the video was watched will be transfered to the YouTube servers.
It can be noted that already, there are a slew of applications available online which let users download videos to be watched offline, but Google India's managing director Rajan Anandan stressed that this is illegal and amounts to piracy of content.
The downloaded videos can be watched as many times within 48 hours and the advertiser's interests have been protected through an innovation wherein the advertisement appears before a playback of the video, like it would for online usage.
The US-based internet advertising giant said a large number of videos are already available and the company is speaking to more content partners to opt for this service.
Once the device connects back to the internet, analytics around the number of times the video was watched will be transfered to the YouTube servers.
It can be noted that already, there are a slew of applications available online which let users download videos to be watched offline, but Google India's managing director Rajan Anandan stressed that this is illegal and amounts to piracy of content.
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