Ford reboots touch-screen system with new Sync 3

Ford said Sync 3 will be more intuitive, sport improved voice-recognition software and operate more like a smartphone than the first two generations, the last of which prompted customer complaints in Consumer Reports magazine for being distracting, clumsy and overly complex.
             
Chief Technology Officer Raj Nair said Ford put a lot of effort into finding out what customers wanted, including drawing on 22,000 consumer comments.

Citing smartphone ownership of about 80 percent by Ford customers, Nair said Sync 3 will "perform more like today's smartphones and tablets but with specific details to make it appropriate for travel." It will also "seamlessly integrate" with Apple Inc's Siri virtual-assistant capability for iPhone users.
             
Getting connectivity right is important for all automakers at a time when problems with infotainment systems are often the biggest complaint about new vehicles, according to an annual quality survey released in October by Consumer Reports.
             
Ford performed poorly in Consumer Reports' survey just a few years ago because of the Sync with MyFord Touch system. However, the complaints dropped significantly this year.

Source: Automotive News view more Tech Reviews