According to the latest data from CyberMedia Research (CMR), Samsung is
"losing its earlier firm grip" with its share declining to 16.5 percent
at the end of December 2014 from 20.3 percent at the beginning of the
year.
According to the research firm's India Monthly Mobile
Handsets Market Review - for calendar year (CY) 2014, India mobile
handsets market grew by 4 percent to 257 million units in terms of
shipments over 2013.
Of this, Samsung captured 16.5 percent
of the shipments, followed by Micromax and Microsoft (Nokia) at 13.3
percent each, it added.
"However, Samsung was seen to be
losing its earlier firm grip on market, as its share of the market
showed a downward trend during the year, as compared to Micromax that
gained primarily in April-June 2014, but then continued to remain flat
during the rest of the year," CMR said in a statement.
Samsung's
share of the overall market in January-March 2014 quarter stood at 20.3
percent, while that of Micromax was 11.2 percent and Microsoft (Nokia)
was 17.6 percent.
About 77 million smartphones were shipped
in 2014, accounting for nearly 30 percent of the total mobile phone
market in the country. The smartphones segment grew at 46 percent as
against the previous year.
Samsung lost ground in the
smartphone segment too, with its market share falling from 43.2 percent
at the beginning of the year to 29.3 percent at the end of December
2014.
Micromax, on the other hand, expanded its share
marginally from 17.5 in January-March 2014 to 18.9 percent in the fourth
quarter of 2014.
