Airtel launches platform for free access to certain smartphone apps

Tech News - "Akin to the established concept of toll-free voice calling, Airtel Zero will allow everyone from big marketers to small-time application developers to make parts or their entire mobile app free for customers – thus reviving interest of dormant customers, attracting new potential users and increasing retention," Airtel said in a statement.

 The country's largest telecom operator said the platform is a compelling marketing tool for marketers as the application providers pay for customers’ data charges, thus giving customers toll-free access to their mobile application.
  
"From startups to enterprises, it is an open marketing platform that empowers companies ranging from small businesses 0to large conglomerates with an equal opportunity to reach out to customers in India," it added.

Mobile application makers need to register with Airtel Zero to give customers toll-free access to their apps and the company will inform the customers. The customers can then download the apps and access them at zero data charges.
  
"We believe that this platform is consistent with India's digital inclusion agenda and also contributes to government's 'Make in India' vision by providing a platform to millions of small businesses to reach out to the end consumer," Bharti Airtel (India)  Director (Consumer Business) Srini Gopalan said.

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Airtel launches 4G service in Punjab

Tech News  - The other cities in Punjab where 4G service was available are Chandigarh, Mohali, Panchkula, Ludhiana, Jalandhar, Amritsar, Hoshiarpur, Phagwara, Kapurthala and Patiala, Airtel CEO (for Punjab, Haryana and HP) Manu Sood said in a release.
  
The release said that customers here can now experience an all new 'electrifying' internet browsing experience with the Airtel's 4G home Wi-Fi.
  
Customers will be able to connect to the fastest ever internet service and enjoy capabilities like high definition video streaming with zero buffering, download 10 movies in less than 30 minutes, upload full holiday albums in less than 5 minutes by uploading 2 high quality photos per second and connect multiple devices without any experience constraint, the release said.

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Airtel opens bookings for Redmi Note to push its 4G services

The operator provides 4G services in 16 cities but Airtel will provide the Redmi Note at 133 stores across Mumbai, Bangalore, Hyderabad, Chennai, Delhi-NCR and Kolkata.
   
"Mi India fans can now book their device online and select their preferred Airtel store and date for purchasing the device," Airtel said in a statement.
   
The country's largest mobile operator also said it will organize a ‘Mi Day’ each week at select stores in the six cities, enabling customers to buy the device without any pre-booking.
   
The company said while its postpaid customers having at least 500 MB 3G data pack activated on their connection can easily move to the Redmi Note, prepaid and non-Airtel customers will have to first opt for an Airtel postpaid myPlan when they purchase the Redmi Note 4G.
   
The devices will be sold at these stores on a first-come-first-serve basis, Airtel added.
   
Customers purchasing the device will be provided a 4G SIM. The company said its existing 3G users can enjoy 4G speeds on their new Redmi Note 4G at the same tariff as their existing 3G plan, without activating any special 4G plan.

Source: Gadget Reviews India

Airtel drops plans to charge extra for VoIP calls

"In view of the news reports that a consultation paper will be issued shortly by TRAI on issues relating to services offered by OTT (over the top content) players including VoIP, we have decided not to implement our proposed launch of VoIP packs," Bharti Airtel said in a statement.
   
The operator had earlier decided to charge VoIP calls on pay as you go basis, at standard data rates of 4 paise per 10 KB on 3G network and 10 paise per 10 KB on 2G network.
  
Besides, it had also announced special VoIP packs.
   
"We have no doubt that as a result of the consultation process a balanced  outcome would emerge that would not only protect the interests of all stakeholders and viability of this important sector but would also encourage much needed investments in spectrum and roll out of data networks to fulfil the objective of digital India," Airtel said.

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India likely to have 10-15 million 4G subscribers by December 2015: PwC

"We expect 4G LTE subscribers to reach 10-15 million by December 2015 driven by competitive pricing, superior network experience and affordable smartphones," PwC India said in a forecast of key trends for Indian telecom sector in 2015.

The LTE will become mainstream in India as well, it said."In 2015, we will witness multiple Indian players launching 4G on a more efficient 1800 MHz spectrum and Indians subscribers will adopt 4G wholeheartedly to satiate their need for mobile data," PwC Leader Telecom Arpita Pal Agrawal said.

Bharti Airtel and Aircel have started 4G services in select areas. BSNL, Tikona and Augere too need to launch their services in 2015.
   
Reliance Jio Infocomm, the only pan-India 4G spectrum holder, has plans to launch its 4G services by mid 2015.Reliance Industries has already announced that it will launch commercial 4G telecom service of RJio in 2015 entailing investment of Rs 70,000 crore.

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