Tech News - "Akin to the established concept of toll-free voice calling, Airtel Zero
will allow everyone from big marketers to small-time application
developers to make parts or their entire mobile app free for customers –
thus reviving interest of dormant customers, attracting new potential
users and increasing retention," Airtel said in a statement.
The country's largest telecom operator said the platform is a compelling
marketing tool for marketers as the application providers pay for
customers’ data charges, thus giving customers toll-free access to their
mobile application.
"From startups to enterprises, it is an open marketing platform that empowers companies ranging from small businesses 0to large conglomerates with an equal opportunity to reach out to customers in India," it added.
"From startups to enterprises, it is an open marketing platform that empowers companies ranging from small businesses 0to large conglomerates with an equal opportunity to reach out to customers in India," it added.
Mobile application makers need to register with Airtel Zero to give
customers toll-free access to their apps and the company will inform the
customers. The customers can then download the apps and access them at
zero data charges.
"We believe that this platform is consistent with India's digital inclusion agenda and also contributes to government's 'Make in India' vision by providing a platform to millions of small businesses to reach out to the end consumer," Bharti Airtel (India) Director (Consumer Business) Srini Gopalan said.
"We believe that this platform is consistent with India's digital inclusion agenda and also contributes to government's 'Make in India' vision by providing a platform to millions of small businesses to reach out to the end consumer," Bharti Airtel (India) Director (Consumer Business) Srini Gopalan said.
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