"A qualitative network expansion planned for 2015 is pivotal for the
brand's expansion and growth in India," said the Managing Director and
CEO of the company, Eberhard Kern.
Kern said 14 more outlets are in the pipeline to be inaugurated this year in matured as well as emerging tier II and III cities in continuation of the 'go to customer' strategy of Mercedes-Benz.
This will be the company's most aggressive network expansion in a single year to tap the luxury car market in India, he said while inaugurating the first Mercedes showroom in Jharkhand, 'Tristar Motors', at Adityapur, near here.
In 2014, the company grew by 13 percent registering a sale of 10,201 units, which is the best year in the company's history in the country.
Later, talking to newsmen, he expressed confidence that the company will grow by over 15 percent this year and Eastern India, where the company has dealership network in Kolkata and Bhubaneswar, besides the new one here, have immense potential for it.
Kern said 14 more outlets are in the pipeline to be inaugurated this year in matured as well as emerging tier II and III cities in continuation of the 'go to customer' strategy of Mercedes-Benz.
This will be the company's most aggressive network expansion in a single year to tap the luxury car market in India, he said while inaugurating the first Mercedes showroom in Jharkhand, 'Tristar Motors', at Adityapur, near here.
In 2014, the company grew by 13 percent registering a sale of 10,201 units, which is the best year in the company's history in the country.
Later, talking to newsmen, he expressed confidence that the company will grow by over 15 percent this year and Eastern India, where the company has dealership network in Kolkata and Bhubaneswar, besides the new one here, have immense potential for it.
Source: Gadget Reviews India and Tech Reviews and News
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