The German car major's domestic arm had sold 13 per cent more cars at
10,201 units in 2014, against its arch rival Audi's 10,851 units. The
gap is just 650 units now for the Daimler group-owned Merc from Audi.
Tech News - With 15 new launches and 15 more dealership expansion this year, the brand Merc is on pace for the numero uno position, having already notched up 25 per cent spike in sales in the first two months of the year, say market watchers, as this comes against Audi's trimming its dealerships and being tight-lipped on its plans.
Merc lost its pole position to Audi, which entered the country only in 2007, in 2012 when it finished a distant third slot.
The domestic luxury car market, dominated by the three German brands -- Audi, Merc and BMW -- constitutes under 2 per cent of the total passenger vehicles volume currently, with around 30,000 units per year, but can grow around five times over the next decade, according to a PwC report.
The entry of the Tatas-owned JLR has also contributed to increased competition for the three German majors.
Already Merc has launched 3 models this year -- the CLA-Class the C 220 diesel and an upgraded version of A and B Class last week. A new dealership was opened in Jamshedpur last month.
Tech News - With 15 new launches and 15 more dealership expansion this year, the brand Merc is on pace for the numero uno position, having already notched up 25 per cent spike in sales in the first two months of the year, say market watchers, as this comes against Audi's trimming its dealerships and being tight-lipped on its plans.
Merc lost its pole position to Audi, which entered the country only in 2007, in 2012 when it finished a distant third slot.
The domestic luxury car market, dominated by the three German brands -- Audi, Merc and BMW -- constitutes under 2 per cent of the total passenger vehicles volume currently, with around 30,000 units per year, but can grow around five times over the next decade, according to a PwC report.
The entry of the Tatas-owned JLR has also contributed to increased competition for the three German majors.
Already Merc has launched 3 models this year -- the CLA-Class the C 220 diesel and an upgraded version of A and B Class last week. A new dealership was opened in Jamshedpur last month.
Source: Gadget Reviews India and Auto News
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